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Travel Assist allows you to inform road users clearly and in a timely manner about temporary traffic situations. Thanks to real-time traffic data, digital campaigns, and navigation influence, road users can travel safely and without surprises. This allows you to support physical temporary traffic measures with digital solutions.
Travel Assist allows you to inform road users clearly and in a timely manner about temporary traffic situations. Thanks to real-time traffic data, digital campaigns, and navigation influence, road users can travel safely and without surprises. This allows you to support physical temporary traffic measures with digital solutions.
Road users' information needs are changing, and traditional methods are no longer sufficient. By combining this with digital traffic measures, we are able to provide dynamic guidance.
Digital Campaigns allow you to inform road users before they set off. We use digital announcements via social media to prepare travelers for temporary traffic situations. This way, people know which routes are available and what disruptions they can expect.
By sharing the right message at the right time, you can reduce unnecessary traffic through the work zone and increase safety. What's more, we measure the effect of each campaign, so you know exactly what the reach and impact are.
Travel Assist supports road users before and during their journey. Digital advance notifications via social media and popular apps inform travelers in good time about closures and offer alternative routes or project information. Thanks to geotargeting, the message reaches exactly the right target group. During the journey, in-car warnings provide extra safety. STAN users can clearly signal unforeseen situations with a digital flashing light, as can traffic controllers. In addition, navigation systems can be proactively adjusted so that road users automatically follow the correct diversion route and traffic flow is maintained.
We implement map adjustments with major navigation providers such as Google Maps, Apple Maps, Waze, and TomTom. We do this in the event of long-term temporary traffic situations or when a road has been redesigned. This means that closures and new routes are not only visible during the journey, but are also incorporated into the base map. This prevents search traffic, keeps the area accessible, and ensures clear and up-to-date navigation for every road user.
Traffic Forecasting provides you with continuous insight into traffic flows and mobility patterns. Based on 24/7 real-time data, we predict how busy it will be, where bottlenecks may occur, and which (diversion) routes are at risk.
We also analyze the effects of all Travel Assist modules, such as digital campaigns and navigation influence. This allows you to see not only what is happening, but also what results measures are yielding. With this knowledge, you can make adjustments, improvements, and transparent reports. The result: predictable traffic, less disruption, and a safer travel experience for everyone.
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Are you driving on a road that will soon be closed? With a digital geofence, we recognize you as a target group.
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You will then see an advertisement on Facebook or Instagram with more information.
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If you click on the advertisement, you will be taken to a ‘landing page’ where you will find all kinds of information and (personal) travel advice.
With Navigation Control, temporary traffic situations are communicated directly to navigation apps such as Google Maps, Apple Maps, Waze, and TomTom. Road closures and changes are immediately visible and available, providing travelers with reliable information during their journey. This reduces unnecessary traffic around your work site, improves traffic flow, and reduces the risk of dangerous situations. With Navigation Control, you can easily convert all your physical measures into digital measures.
The Experience Monitor allows you to discover how road users and local residents experience a temporary traffic situation. We measure the effects of Digital Campaigns and Navigation Control through independent surveys, feedback, and data reports. This gives you insight into reach, clarity, and satisfaction. The results help you improve communication and measures and report transparently to clients and other stakeholders. It provides a complete picture of what is actually happening on the road and how it is experienced by users.
Curious about how Travel Assist works in practice? Here you will find an overview of completed and ongoing projects. From Digital Campaigns to Navigation Control: we show how our solutions contribute to accessibility and safety.
The landing pages we use for campaigns and DIB notifications can also be found here. This allows you to immediately see which approach we choose and what results it yields.
